“黑人牙膏”要改名了明年3月起将正式更名为“好来”。
由好来化工（Hawley & Hazel）拥有的“黑人牙膏”即将走入历史，该公司昨日宣布，从明年3月起将正式更名为“好来”。
好来指出，品牌焕新计划的意义和目的在於把握时代脉动，以企业使命、品牌理念和品牌发展策略三大核心，能更好地诠释“美好因笑容而来”的品牌理念。
黑人牙膏的历史可追朔到1930年代，最初英文名称是Darkie，1989年改名为Darlie，中文则沿用“黑人牙膏”；因遭点名涉种族歧视，另一合伙公司高露洁先前接受采访时表示，评估和改进旗下牙膏品牌“黑人牙膏”。
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