新加坡广告公司迎合槟州福建方言,让宜家创意“福建广告”吸睛!
随着宜家周四于峇都加湾开幕后,宜家正式进军北马市场,随即展开系列宣传,而这个广告的“幕后推手”,是新加坡BBH广告公司。
槟州人民主要以“福建”为主要沟通方言,宜家特意推出“福建广告”,吸引顾客们眼球。
这类广告格式如一,主要是以两张对比图为主,一张其余物品及一张宜家产品,透过否定前者后再带出宜家,向看官灌输宜家家居这一品牌。
“我们不是江鱼仔,我们宜家”(we are not kang hu kia,we are ikea)、这类广告格式大致如上,只在当中的前者加以更换、或以“鸡仔”(kay kia)、“番椒仔”(huan jio kia)、“长脚仔”(lo kha kia)等取代“江鱼仔”。
而有关广告是由新加坡BBH广告公司所创,句子中“仔”(kia)与宜家的“Kea”为谐音,读起来让人朗朗上口。
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