根据外媒报道,年轻人饮酒比率下降,各大酒厂都在研究新式Mocktail!
英国厂牌Seedlip,他们标榜经过蒸馏后才抽掉酒精,不含一般无酒精饮料常有的糖分与卡路里,可说是健康又能品酒的新选择。
根据《CNBC》统计,全球酒精消费量於2018年整年下降了1.6%,而今年预期降幅会更大,其中饮酒习惯改变的又以年轻人为主,16岁到24岁的年轻人不喝酒比率於10年内增加10%。
不过,上述数据不影响酒吧营销情况,说明有更多客人选择无酒精的Mocktail,由于酒精市场中仅0.5%是低酒精或无酒精的品牌,选择不多的情况下,这种单纯是去享受气氛的客人过去通常会点青柠姜汁等无酒精饮料。
很多酒类品牌嗅到这些“不喝酒酒客”的新商机,纷纷推出无酒精鸡尾酒抢攻市场。
大马不含酒精啤酒受青睐
另一方面,在大马,不少酒商也推出不含酒精的啤酒,在年轻人市场掀起一股热潮,纷纷买来尝试或收藏。
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