手握3亿4780万令吉現金的星报媒体(STAR,6084,电讯与媒体组)将会在最近推出’动态付费墙’,要求线上读者登记为会员,并设收费会员制。
星报媒体的会员登记行动布署已久,最近才决定全面实施,成效如何,拭目以待。
全球媒体已趋向收费制度,美国《纽约时报》在今年8月起全面在网站设置会员登记墙,要求读者登记为会员后,才有权阅读专属会员文章,付费会员则可阅读精选特别文章。
本地一些网路媒体像今日大马早就实施会员登记付费墙。
星报媒体的英文星报是传统印刷媒体,一直以来网站是免费阅读,尽管网上读者流量可观,却无法转化为收入,加上大部分收入仍来自纸版广告,星报媒体一直举棋不定。
迎合网络世界的改变。星报是大马销量第一的英文日报,面对网络威胁,该集团积极进行数码化。
星报媒体的会员登记墙能不能成功吸纳大量读者,还是会面对读者大量流失,这将是该媒体的成败关键。
星报媒体于午休时平盘报48.5仙,仅9万4200股成交。
找工作, 就找这里!
› 立即申请
- IT Business Sales Support (internship)
- Sales & Marketing
- Kuala Lumpur
-
MYR 850.00 /Month
› 立即申请
- Business & Marketing Executive (Internship)
- Sales & Marketing
- Kuala Lumpur
-
MYR 850.00 /Month
› 立即申请
- Business Development Representative(Intern)
- Sales & Marketing
- Kuala Lumpur
-
MYR 850.00 /Month
› 立即申请
- Business IT Sales (Intern)
- Sales & Marketing
- Kuala Lumpur
-
MYR 850.00 /Month
› 立即申请
- Business IT Sales
- Sales & Marketing
- Kuala Lumpur
-
MYR 5K /Month
› 立即申请
- IT Business Sales Support
- Sales & Marketing
- Kuala Lumpur
-
MYR 5K /Month
› 立即申请
- Business Development Representative
- Sales & Marketing
- Kuala Lumpur
-
MYR 5K /Month
› 立即申请
- Business & Marketing Executive
- Sales & Marketing
- Kuala Lumpur
-
MYR 5K /Month
› 立即申请
- Business Development
- Sales & Marketing
- Kuala Lumpur
-
MYR 5K /Month
› 立即申请
- 财富规划师 (Wealth Planner)
- Insurance
- Petaling Jaya
-
MYR 9K /Month
› 立即申请
- 营养教练
- Insurance
- Kuala Lumpur
-
MYR 10K /Month
› 立即申请
- PHP Software Developer
- Information Technology
- Wilayah Persekutuan
-
MYR 6K /Month
› 立即申请
- DevOps Software Engineer
- Information Technology
- Kuala Lumpur
-
MYR 6.5K /Month
› 立即申请
- Java Software Engineer
- Information Technology
- Kuala Lumpur
-
MYR 10K /Month
› 立即申请
- HR Recruiter (Internship)
- Human Resources
- Kuala Lumpur
-
MYR 850.00 /Month
› 立即申请
- PHP Web Developer (Internship)
- Engineering
- Kuala Lumpur
-
MYR 800.00 /Month
› 立即申请
- Multimedia - Video & Marketing (Internship)
- Advertising & Marketing
- Kuala Lumpur
-
MYR 800.00 /Month
› 立即申请
- PHP Software Engineer (Internship)
- Engineering
- Kuala Lumpur
-
MYR 800.00 /Month