社交网站Instagram(IG)周三(18日)宣布加强管制宣传减肥和美容产品的帖子,并禁止18岁以下用户阅读部份资讯。而大肆宣传某些产品的帖子都会被IG及其母公司“脸书”(Facebook)移除,以保障用户权益。
IG公共政策经理科林斯发表声明指:“我们希望IG为所有用户提供一个正面的平台,我们会致力减少用户在使用社交媒体时有时所遇到的压力,而今次推出是其中一部分政策。”
Instagram表示,新政策主要是针对网红利用社交网推广减肥及美容产品,认为这些网红是以IG内大量年轻网民作为宣传推广目标。部分声称可以快速减肥的宣传帖子,或者连结到折扣代码之类商业优惠的帖文,在新措施下会完全被删除。
另外,与节食或医学美容有关的帖文,如果是希望吸引消费者去购买的话,也会受到年龄限制。
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